GTM Strategy & Execution. From First Customer to the Next Level.
Iron Hoof AI helps businesses and startups go to market, get in front of the right customers, and break through revenue plateaus — with experience from $0 to $1M through $40M+ across operations, sales, and strategy.
Who We Help
From the startup going to market for the first time, to the established business stuck at a plateau — we meet you where you are.
Up-and-Coming Businesses & Startups
You need to go to market properly and get real feedback from potential customers. We help you define your ICP, build a targeted outreach strategy, and land your first customers with confidence.
Established Businesses at a Plateau
You've proven your model but can't get over the ledge of a certain dollar amount or customer count. We diagnose the gap — wrong ICP, stalled pipeline, or execution breakdown — and push you through.
How We Engage
Bring us in as consultants, or hire us to own the full scope. Either way, we're in it with you for the full journey.
GTM Consulting
We work alongside your team to build or refine your go-to-market plan — ICP, positioning, sales motion, and execution accountability. We advise and coach until the work is done.
Full-Scope Execution
Hire us to own the work. We prospect, reach out, and secure your first customer meetings and prospect feedback sessions — and see it through to a close.
Operations & Sales Strategy
Phillip Moore brings hands-on experience across operations, sales, and strategy — the same expertise that has taken companies from $0 to $1M and past $40M. We help you build the infrastructure to get there and stay there.
How We Operate
A few things that set us apart.
We Know How to Use AI
We leverage AI the right way — to sharpen strategy, accelerate research, and build smarter outreach. After your initial consultation, we're transparent about every tool we use so you can see exactly how your GTM strategy is being built.
No Hidden Playbook
We don't guard our process. You'll know what tools we're using, why we're using them, and how they're informing the strategy — so you're never left in the dark about how your business is being moved forward.
We Don't Overextend
We intentionally limit our client roster. When you work with Iron Hoof AI, you get our full attention — not a junior handoff. We take on what we can actually execute with excellence.
We're With You the Full Cycle
From the first prospecting call to the signed deal — we don't hand you a deck and walk away.
Prospecting & ICP Identification
We identify and validate your ideal customer profile, then execute a targeted outreach strategy to put you in front of the right decision-makers — no wasted cycles on the wrong audience.
Initial Meetings & Feedback Loop
We secure and run meaningful discovery and feedback meetings with real prospects. We structure every conversation to generate the insight that moves your business forward.
Closing Negotiations
From proposal to signed contract, we guide you through the final stages of every deal — with real sales experience behind every negotiation.
Case Studies
Real work. Real results.
First 90 Days: Building GTM Structure and Early Customer Traction
Built the CRM, defined the sales process, developed account and contact targeting, contributed to the first customers, and helped improve onboarding and product readiness through direct market feedback.
What Was Built
- —CRM foundation and end-to-end sales process
- —Targeted account and contact lists within the focus market
- —Pipeline structure and opportunity development framework
- —Live market opportunities generating buyer and product feedback
Impact
Contributed to the company's first customers while surfacing onboarding friction and product bugs before they reached customers — creating feedback loops that improved market readiness and reduced risk at a critical stage of growth.
"In an early stage business, success is not only about finding customers. It is about building the systems, process, and feedback loops that make growth sustainable."
Backed by Real-World GTM Experience
Our founder has been in the room — from the first cold call to closing enterprise deals.
The spirit of Iron Hoof AI — a mountain goat who embodies relentless forward momentum. No matter how steep the terrain, the right strategy gets you to the top.
Phillip has taken companies from $0 to their first $1 million and helped teams surpass the $40 million mark. His expertise spans operations, sales, and go-to-market strategy across every stage of growth.
He built Iron Hoof AI to give businesses direct access to the GTM experience that changes trajectories — partnering with you from ICP identification and first prospect meetings through to closing negotiations.
Brad connects strategy with storytelling — making sure every GTM effort is backed by a message that resonates with the right audience.
Ready to Get to the Next Stage?
Whether you're going to market for the first time or stuck at a plateau — Iron Hoof AI is ready to go to work. We keep our client list intentionally small, so let's talk before the next spot fills.