Empower Your Athletic Department with AI

Blending practical consulting with creative storytelling, Iron Hoof AI helps athletic departments harness the power of artificial intelligence responsibly, effectively, and imaginatively.

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Why Iron Hoof AI?

We believe AI should empower athletic departments rather than replace them. Our consulting arm focuses on seamless workflow automation and practical implementation, while our creative arm showcases the possibilities of AI through engaging stories and dynamic content tailored for athletic department audiences. Together, we demystify AI and help athletic departments reclaim time, reduce complexity, and inspire innovation.

Practical AI Implementation

Our consultants map your existing tools and processes to identify where AI can save time and reduce friction for athletic teams. We build low-code automations and provide hands-on training to ensure sustainable adoption.

Immersive Storytelling

The creative studio produces animated shorts, skits, and behind-the-scenes content set in the Iron Hoof Universe. Each story demonstrates how AI tools can spark creativity and educate audiences, helping athletic brands stand out.

People-First Approach

Our philosophy puts people at the center. We measure success by how much time we free up for your team and how effectively we help you communicate your mission through AI-powered storytelling.

Consulting Services

Turn AI into a strategic advantage for your athletic department. Our consulting division delivers bespoke assessments, hands-on automation setups, and training programs tailored for athletic departments.

AI Readiness & Efficiency

We conduct brief discovery sessions to uncover time-sinks and automation opportunities within your operations. Receive a customized roadmap showing how AI can deliver immediate impact using the tools you already own.

Workflow Optimization

Our team builds low-code automations that streamline email routing, approvals, scheduling, and reporting. We focus on quick wins that alleviate staff burnout and demonstrate measurable ROI.

Training & Change Management

From athletic directors to frontline teams, we design jargon-free workshops that equip your staff with AI basics and best practices. Includes take-home templates and real-world examples.

Creative Studio

See AI in action. Our creative arm produces content that entertains, educates, and showcases the possibilities of generative technology.

Animated Shorts & Skits

Meet the characters of the Iron Hoof Universe: the Goat CEO, the Squirrel SDR, Bear clients, and more. These stories humanize AI adoption for athletic departments through humor and heart.

Educational Series

Our "How AI Made This" series breaks down our creative process, revealing the tools, prompts, and workflows used to bring each piece of content to life.

Behind-the-Scenes Training

We teach athletic departments how to harness AI for their own storytelling, marketing, or brand building — encouraging experimentation and creativity.

Meet the Founders

Led by visionaries who combine practical experience with innovative thinking, Iron Hoof AI brings together expertise in education, sales, operations, and creative storytelling.

Bartholomew (Billy) Capraman III

Bartholomew (Billy) Capraman III

Chief Executive Goat, Iron Hoof AI

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Bartholomew is the symbolic leader and spirit of Iron Hoof AI – a mountain goat who embodies balance, adaptability, and forward momentum. Known for his grounded wisdom and fearless climbs, he represents how Iron Hoof AI helps athletic organizations scale the steep terrain of modern technology with confidence and control.

Phillip Moore

Phillip Moore

Co-Founder & CEO, Iron Hoof AI

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Phillip bridges innovation with practicality. With decades of experience leading high-performing teams and implementing technology that drives measurable efficiency, he helps athletic departments adopt AI responsibly, streamline workflows, and unlock new growth.

Brad Byerson

Brad Byerson

Co-Founder & Chief Marketing Officer, Iron Hoof AI

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Brad is a creative director and educator who bridges the gap between storytelling, strategy, and technology. He helps athletic departments build authentic connections through innovative, human-centered storytelling.

Start Your AI Journey

Whether you're looking to streamline your operations or tell stories that captivate your athletes and fans, Iron Hoof AI is ready to help your athletic department lead the way into an intelligent future.

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